Robo advice, digital advice and automated advice are the same, as per the Australian regulatory authority ASIC. These terms refer to the service of providing financial advice using algorithms and technology and without the direct involvement of a human adviser during the act of providing that financial advice.
Digital advice can comprise ‘general financial advice’ or ‘personal financial advice’, and range from advice that is narrow in scope (that is, advice about portfolio construction) to a comprehensive financial plan.
Hybrid financial advice
Financial advice models that incorporate elements of both digital advice and non-digital advice models can be termed as hybrid financial advice models. Some firms provide hybrid financial advice instead of digital-only advice.
Different narratives that are not sticking
Digital advice is a fast-evolving space and various B2C, B2B and B2B2C business models get experimented. In this context, some people articulate various narratives around the difference between robo advice, digital advice, and automated advice. However, we at QuietGrowth consider that the terms robo advice, digital advice and automated advice mean the same. Among these, we prefer the term digital advice.
QuietGrowth has been publishing content in this blog or in other sections of the website. Contributors for this content may include the employees of QuietGrowth, or third-party firms, or third-party authors. Unless otherwise noted, such content does not necessarily represent the actual views or opinions of QuietGrowth or any of its employees, directors, or officers.
Any links provided in our website to other websites are for the purpose of convenience, or as required by any such other websites. Unless otherwise noted, this does not imply that QuietGrowth endorses, is affiliated, and/or promotes any information, or products or services of those websites. Please read the advice disclaimer section of the website too.