What is robo advisor 2.0?

QuietGrowth - Robo Adviser 2.0

I come across this question often. Below is my response.

Analysts and industry observers often give the monikers 1.0, 2.0, 3.0 to an industry when the maturity of that industry improves in distinct phases. For the robo advice industry, it has been a continuous improvement of the tech-heavy service since the early 2010s. Most of the product innovation is being led by certain specific firms who have considerably higher execution skills or R&D budgets, while the rest of the firms are attempting the catch-up game.

So, terms such as robo advisor 1.0, robo advisor 2.0, and robo advisor 3.0 are only marketing terms with no substantial basis.

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